For Arc’Teryx, leader in technical clothing for alpine mountaineering, we designed and developed a new ‘shop in shop’ concept, creating a fully customizable retail area that reproduces the mountain heights with vertical metal slabs.
The display wall is designed as a modular system with a special invisible anchoring structure. It provides complete, fast and easy custom adjustements possibilities. It’s easy in this way to improve the display set up day by day.
Credits: A project for Arc’Teryx Ltd. Design by Tipic with Cibicworkshop. Photo by Alberto Parise.